Shea Moisture is a brand I had initially seen on American channels but it had escaped my notice it can also be picked up in the likes of Boots and Superdrug which is great news. I was recently sent some products from the delicious Fruit Fusion range that I'll be sharing my thoughts on today.
Shea Moisture has an engaging back story of Sofi Tucker who started selling Shea Nuts at market in Sierra Leone in 1912. As a 19 year old widower and mother of four she expanded her range to Shea Butter, African Black Soap (maybe something the recent Apprentice participants should have been more aware of!) and homemade hair and skin preparations and was travelling across the countryside to sell and earn a living for here family and now it is a brand sold in beauty stores internationally.
There are numerous collections within the Shea Collection range such as; Coconut & Hibiscus, African Water Mint and Ginger and Fruit Fusion which I've had the opportunity to try. Fruit Fusion is powered by Coconut Water to revitalize fine, lifeless hair. The products are infused with a natural blend of Dragon Fruit, Lychee Berry, Green Apple extracts and of course certified organic Shea Butter.
Whilst in danger of repeating myself my hair is recently dyed blonde so it's become dryer than it was previously. Whilst my oily hair has benefited from drying out a little and means I can manage second day hair far easier I am still conscious of keeping it hydrated which is where Shea Moisture Fruit Fusion range has worked for me.
Shea Moisture Fruit Fusion Shampoo* and the Fruit Fusion range is marketed to hydrate and soften fine, wavy hair of which I lean towards fine hair. Whilst I find the shampoo is great for 'down days' when I'm looking to clean and hydrate my hair this works wonderfully. If I'm looking for a bit more oomph then this isn't the best choice for my hair type but it certainly looks healthier after I've used it. Sulfate free this is a product to consider for your hair.
I must also make special reference to the scent which smells good enough to eat. If you're missing the fruity cocktails of Summer and not a fan of the Winter and cinnamon smells of the season you'll love this.
The two stand out products I'm loving from the range are the Shea Moisture Fruit Fusion Masque* and Shea Moisture Fruit Fusion Texture Spray*. I was recently at the hairdressers having my roots touched up and a toner put through and my hairdresser commented how well my hair is handling the dying process and what great condition it is in and still so shiny which I'm confident is because of my regular use of the Shea Moisture Fruit Fusion Masque*.
It's your typical hair mask for deep conditioning and eliminating frizz and static whilst creating a protective sheathe around your hair cuticles to protect against every day environmental stresses. For days I'm at home and not too worried about overpowering my hair with hydration then I reach for this conditioner. Applied to clean wet hair, for me I concentrate on the ends where my colour is, and washed out it can be either used as I do as a simple intensive conditioner or if you have a little more time on your hair, apply, cover and leave for 30 minutes.
I'm also regularly reaching for Shea Moisture Fruit Fusion Texture Spray* whether I'm giving myself a concentrated blow dry or just a burst to take the dampness out. It's the perfect product for those who like salt sprays but are looking for something less drying in the colder months. Aloe for shine and Imbe Oil to block humidity. It doesn't weigh my hair down as I'd think it would and it's the perfect balance to create manageable tousled hair.
There is a product from everyone in the Shea Moisture range and it's definitely a brand to investigate further. If you've used the brand and have any recommendations please let me know in the comments.
*this post contains press samples and affiliate links