I was lucky enough to come home with a sample pot of Charlotte Tilbury's Magic Cream after a makeover at John Lewis and my first thought on using it was how similar it was to another product I was currently testing, SKINeffect Active Day Face Cream* which can be picked up in your local Lloyds Pharmacy.
The enigmatically named 'Magic Cream' is the stuff of beauty folklore, Charlotte would whip up her magic cream backstage and skin would be 'magically transformed' no matter how hungover or jetlagged and now for a mere £70 we too can take home our own pot of magic.
What you have is a very thick moisturiser which it's claimed will do all manner 'of magic' but essentially will transfer very dry stressed skin into looking plump and wide awake, much like the SKINeffect Active Day Face Cream.
At £7.99 the more affordable SKINeffect cream had been added to my skincare line up and reached for on days when my skin was very dry or looking very dehydrated the morning after the night before. In fact SKINeffect cream is claimed to increase hydration in your skin by 15% in just 30 minutes with its patented three in one Hydramatrix, including of course that favourite for rehydration in the skin, hyaluronic acid.
A mere amateur I may be I see very little difference in both these creams, aside from price and packaging of course. Both are thick creams which if you're over zealous with your application can result in a face of white cream that does require working in and both leave skin feeling supple when it's needed but cautiously if my skin isn't that thirsty things can great a little greasy looking.
SKINeffects may not be as pretty on the outside but it's inside that counts and it really does hold it's own against Charlotte Tilbury's Magic Cream. It was lovely to try this much talked about product and I do enjoy having my little pot of magic but for now I think I'll stick to my high street alternative which is available online from Lloyds Pharmacy.
Would you pay £70 for a moisturiser?
*This post contains press samples