Last week I was invited down to The Sanderson Hotel to see the relaunch of the Bratz dolls which hit Argos website to buy this morning. The original line up of Cloe, Yarmin, Jade and Sasha have been joined by a new friend Raya as well as embracing the digital age with lots of online content such as an app and a series of websiodes on their YouTube Channel.
With the new range of dolls and playsets Bratz wanted to ensure that all girls would find a doll they can relate to and empower them to create their own Bratz world whether through the online content or the range of fashion accessories available to them.
Starting £14.99 is the core collection of dolls 'Hello My Name Is'. Each dolls comes with an outfit to compliment their personality - all Bratz are different in their own way - and a number of accessories so that just one doll gives your child everything they need. I know my niece would have hours of fun with them.
For older Bratz fans there is the #SelfieSnaps collection priced at £16.99 which includes items such as a phone cases and selfie sticks or if you're more of a fitness fan and prefer a more natural look on your Bratz doll then maybe the Fierce Fitness range is for you. You have Yasmin the yoga fan including her own yoga mat or maybe hiking with Cloe is your preference in her camo cargo trousers.
At £24.99 you have the Study Abroad range, join Sasha in the UK with her tartan outfit and plate of fried eggs or maybe you'd prefer to visit Mexico with Raya and a suitcase I'm rather jealous of.
Whilst you may not be ready for Winter the Bratz girls are ready with the SnowKissed range at £32.99 including sledges, ski's and snowboards.
Finally there is the more expensive, larger gifts sets which would make the perfect Christmas presents. My favourite was the Sleepover Spa and Hair Studio - even the sink will really work! You can also find a remote control car or Photo Booth for your Bratz friends.
Its a fantastic range and the new addition of online content means that it encourages children to embrace their creativity without ignoring the fact that we live in a world where children enjoy playing with iPads and watching YouTube videos. With dolls that can be enjoyed by young and older siblings alike it's fun for everyone.